Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.

Sketching: Using the insights from my research, I sketched several logo concepts to explore different design directions.

Digital Design: After reviewing the sketches with the client, I created several digital designs using Adobe Illustrator.

Refinement: I refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.

Finalization: I delivered the final logo design in various file formats to ensure that it was suitable for both digital and print use.